Resources for Information Management
90036 - Apply design principles to produce documents
Achievement
| Achievement |
Achievement with Merit |
Achievement with Excellence |
| Apply design principles to produce a document that is fit for the purpose and the intended audience. |
Effectively apply a range of design principles to produce a document that is fit for the purpose and the intended audience. |
Effectively apply a range of design principles to produce a high-quality document that shows creativity and is fit for the purpose and the intended audience. |
Examiner Commentary |
The following exemplars were awarded an holistic Achievement grade in the 2006 examination for the following reasons:
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- The reader can see what is intended in terms of the design. The completed tasks reflect what candidates were asked to do in the instructions and is fit for the purpose and the intended audience.
- Following on from that, Task One exemplifies an outcome that could be used as a wristband, eg measurements and shape.
- The given text for Task One, namely 'Smokefree Rockquest 2007, Entry Permit' was evident. The exemplars for Task Two show that there was some variance in the text with the addition of words, eg 'I was there and I survived it' or 'I was there and survived the ...'.
- All of the exemplars presented reflect the use of some textual enhancements and these have been applied to text appropriately. The techniques used are:
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- capitals or consistent use of initial capitals
- change of typeface and size
- emboldening
- WordArt - style and shape
- reverse text - ie white on black demonstrating contrast
- use of repetition, eg 'Entry Permit Entry Permit' for effect.
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- Some non-textual enhancements have been applied. These include:
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- inclusion of appropriate images
- use of gradient and background fill
- use of contrast
- repetition of images
- a variety of borders
- use of autoshapes
- use of colour to enhance design.
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How could this work be improved upon? |
- The layout of the text and images needs to be given more consideration. This was especially evident in the wristband where objects seemed to be placed randomly and not positioned effectively.
- Candidates need to categorise the pieces of information and treat them in such a way as to reflect a hierarchy of importance. This was especially important in Task Two.
- The enhancements chosen need to work well together and complement one another. In one exemplar colour was used but readability was affected with the choice of background chosen. This detracts from the overall effect of the design on the intended audience.
- Appropriate care should be taken with the inclusion of images to ensure that the image background is consistent with overall background chosen. White colouring should be removed so that the object 'blends' into the background rather than appearing randomly placed.
- Font styles should be limited with the emphasis instead being on contrast, emboldening, resizing or italicising.
- Candidates need to ensure that they are applying sufficient textual and non-textual enhancements. Some of these exemplars show minimal textual enhancements.
- The use of a design element that is carried through into each task that is consistent with the theme given 'unifies' both tasks, eg choice of font chosen and use of contrast.
- Using design principles more creatively and effectively, eg alignment, other than centring, to add interest.
- All instructions need to be followed to ensure that work is fit for the purpose and the intended audience. Aspects of these exemplars which do not meet these criteria are:
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- inappropriate sizing of text to reflect importance of information, eg 'Survival Kete' with less significance than 'I was there and survived it'.
- a Task Two design being produced in 'portrait' orientation when it should have been landscape. This affected text and graphic placement on the site of the kete/bag which usually detracted from design.
- Task Two design being smaller than what was asked for. This limited the area to work within.
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Last updated: 17 April 2007
